WHY THIS MATTERS TO ME

Entering an exhibit space, reading copy on a wall, participating at an event, viewing a website, engaging with a video… all actions where design and visual communications come alive, and where art is present.

Design encompasses the wholeness of art with the explicitness of communication. Emotions are activated and connections to the brain are made using a vocabulary for the senses: form and composition, type and words, texture, color, sound and movement all create entrances to the hearts and minds of the viewer.

It’s this connection to communication as a form of art and an extension of the transformative power of design that propels me as a creative.

At 4ocean the emotional value expressed through love, trust and hope came together almost on a daily basis through copywriting that uplifted and encouraged, colors that calmed, and design that was clear and uncluttered. By contrast, dramatic music, bold typography, and sharp video editing formed the pulse-quickening emotional values of excitement and anticipation that Nike Swim demanded. Personal stories of artists and entrepreneurs for Casetta Firenze created a framework for memorable emotional connections ignited by a sense of shared community. And feelings of security and heightened expectations were important guideposts in designing for temporary exhibit and event spaces for Benetton and Perry Ellis.