WHY THIS MATTERS TO ME

Performance is many things: attendance, visitors, results, quality, engagement – important qualities that need to be measured, tracked and reflected upon. Performance is also art: motion, timing, scale and music. It’s dance, film, and video.

As a way to express and document art, excite and inform viewers, share creative processes, and convey emotions that lead to engagement, video is more important than ever right now. Short video edits for social, animations for digital advertising, and long-form videos and interviews for websites or email are important parts of my directorial experience. The ability to partner with internal and external teams to elevate the expertise needed for any project is critical and includes conceptual development, story board creation, copy and script writing, casting, and music selection or creation.

These elements and considerations combine to express the heightened performance that sometimes only video can provide, and can create memorable connections that reach visitors and viewers wherever they choose to be found.